Bargains `Save the Day'

Article Abstract:

NCP Breaks TV Effort for Filene's Basement BOSTON--The "thrill" is back, sans jingle, in North Castle Partners' latest campaign for Filene's Basement. A trio of TV spots represents a shift from last year's effort, which used the jingle, "Can't Beat the Thrill." The song has been turned into a tagline in the new 30-second ads, which show consumers who shop at Filene's Basement for bargains.

Contracts & orders received, Advertising, Filene's Basement Corp., North Castle Partners Inc.

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MSNBC Signs On With Mullen

Article Abstract:

Boston's MSNBC has hired Mullen Advertising for an interactive-related job. An MSNBC representative from the 24-hour news service, a joint venture between Microsoft Corp. and NBC TV, confirmed that Mullen was working for the client, but would not give more detailed information. The agency's president, Joe Grimaldi, would not comment and billings were not disclosed.

Television Broadcasting, Television broadcasting stations, Advertising Activity, Account Activity, Television broadcasting industry, MSNBC Cable Network, Mullen Advertising Inc.

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An Ounce of Prevention

Article Abstract:

Advertising agency Mintz and Hoke created a public service campaign for the Connecticut Department of Public Health. The goal of the television and radio campaign is to encourage women over 40 to have regular mammograms.

Connecticut, Mintz and Hoke Inc.

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